Dawat-e-IslamiDawat-e-Islami is an Islamic evangelical movement. It emerged as a answer to Tablighi Jamaat movement, the latter of which gained such popularity that it became the world's biggest non-political Muslim organisation with members in over 150 countries. Dawat-e-Islami was founded in 1981 at Babul Madina Karachi, Pakistan, by [Muhammad Ilyas Attar Qadri]. Qadri established a form of preaching focussed on the practice of "The Faraaiz" meaning the obligatory statutes, "The Waajibaat" meaning the incumbent duties, 'The Sunnan' meaning the Sunnahs, 'The Mustahabbat' meaning the approved or desirable affairs, and 'The Akhlaqiyyaat' meaning Ethics.
Dress CodeMembers wear a green turban(Termed as Imamah Shareef), white and a brown shoulder cloth and a white dress (Kameez Shalwar). The long shirt should have a chest pocket, an additional very thin pocket to hold the Miswaak (wooden toothbrush). Members also keep a fist length beard on their face and zulfain (long hair, either to the earlobes, end of neck or shoulder length) as this is the sunnah of the Prophet Muhammad.
Dawat-e-Islami operates its own advertising-free television channel which does not show any television commercials, the Madani Channel, which broadcasts Islamic programmes 24 hours a day.